At RÉUNI we think the solution for a more sustainable fashion and planet is to produce less and better. So we are going to create one piece at a time. A woman's wardrobe must-have which has been designed with input from you and made to last : strong, timeless and using 100% natural fibres. And we'll only offer it on pre-order. For clothes you will wear and cherish forever. And fashion which suits our needs.

For our very first piece, we looked at creating with you a sweater you will keep for years without getting bored of it. The sweater of your life! We asked you via a questionnaire how you would imagine it and the result is based on over one thousand of your amazing responses ! Thank you for encouraging and supporting us like you did. Today we are happy to present to you the result of our collaboration.

Our goal is to make things in the most transparent way even if we're not perfect. We believe it's the best manner to, step by step, get to a more responsible way of consuming fashion.

For the style we designed it based on the following key preferences extracted from the questionnaire results:

And to make it truly unique, we created a little twist, an elegant line game, the RÉUNI touch.

It's a good basic to wear everyday and on any occasion.

BLACK BLUE CREAM ORANGE

The Big Winter Sweater comes in XS, S, M, L and XL and sizes normally. You don't have to select your size and colour when pre-ordering on Ulule. We will send you an email after you have placed your order so you can let us know about the size and colour you want.

"I love the vertical line on the front of the sweater as well as the rounded collar, a bit large and not too tight. For the shape, it's how I imagined it, slightly oversized, with volume in the sleeves, versatile enough to fit any look, during almost every season. I also like the fact that it's slightly tighter on the waist, it lets you tucking it in without feeling uncomfortable around your belly."

- Emma

"The sweater is very comfortable, really soft, not itchy and it keeps you warm but not too much. I love the "colour block" idea which gives it a modern and pure feel. The shape reinforces it too. I think it's a wardrobe must-have, a piece we love because of its simplicity and comfort. And you can just add a few accessories so it goes with your mood of the day and what you are up to."

- Margaux

The Big Winter Sweater is on sale on Ulule for 130€ including delivery. In a classic model with distribution costs it would be sold for at least 390€!

By not using a middle man (resellers) we are able to sell an affordable piece of clothing that is expensive to make.

Below we explain how the margin is calculated at RÉUNI as well as for a traditional brand distributed via a retailer.

Warning : The difference between the cost price and the selling price is not what you put in your pocket:) A fashion brand then has other expenses: external services (designer, patern maker, photographer, video maker, etc.), communication and advertising expenses, the organization of events and pop-up stores, VAT up to 20%, salaries (and to be totally transparent we do not pay ourselves at the moment because a young brand also has development costs: next pieces, equipment, website, etc.), and in our case the Ulule commission up to 8%. This is also what this crowdfunding campaign helps up to finance.

LE GROS PULL D'HIVER

LE GROS PULL D'HIVER