Pülü means Soul, Conscience.

In a refined aesthetics and environmental awareness, Pülü creates contemporary yet timeless scarves & stoles, made with the much sought-after Guanaco fibre.

Its exceptionally soft, fine, light and warm qualities make it a unique material, one of the most precious and rarest in the world. This unique raw material has been impeccably crafted in Italy to create an exclusive accessory. The fiber came from government-controlled shearing operations.

ORIGINS

Pülü draws its inspiration and raw materials from the heart of the unspoilt land of Patagonia. The idea of Pülü came while roaming this dramatic landscape, looking for some calm and sense in a restless world…

For one season, we lived as nomads in Patagonia. We roamed his vast territory, bound neither by time nor space. Pülü was born out of our various encounters during this trip to Patagonia: farmers, artisans, creators from the far end of the world, each one of them eager to preserve this original, fragile and solitary Nature.

The GuenGuel Estancia stood out on our route. This ranch is lost in the middle of nowhere, and it allowed us to immerse ourselves in the lives of the people who inhabit this corner of the world: the Gauchos. This is also where the soul of Pülü was born, deep into Patagonia, in the ancestral home of the Mazquiaran family (owners of GuenGuel and our Partners). On their land, GuenGuel allows Guanacos, the emblematic animal of Patagonia, to reclaim their territory.

THE GUANACO & ITS FIBRE

Pülü’s medium is the much sought-after Guanaco fibre. Guanacos are protected by the Washington Convention, and have been an iconic presence in Patagonia since time immemorial. The animal, symbol of freedom, is adapted to the diversity of climate conditions found in Patagonia. Their fleece protects us from extreme conditions encountered in this part of the world.

The Animal

Its exceptionally soft, fine, light and warm qualities make the fibre a unique material, one of the most precious and rarest in the world (only 3 tons / Year).

Main characteristics of the Guanaco’s fibre:

Ultrafine (between 14 & 16 microns - finer than the best cashmere),
Very Light (hollow fibre),
Incredibly Warm,
No Pilling, (no small balls of fluff)
Gentle, can be worn next to the skin,
Free from lanolin.
Precious and extremely Rare: each Guanaco gives only about 250 gr. of fibre per year.

The Fibre

KNOW-HOW

GuenGuel Estancia, our partner, invested in a unique process and devoted the last 15 years to developing research to obtain the best quality of Guanaco fibre. Their amazingly soft golden fleece is worked on while respecting both the animals and their environment.

Pülü’s creations are small-scale productions assembled in family-run workshops in Italy. The collection therefore perpetuates an exceptional know-how acquired over generations in terms of spinning, weaving and knitting. This Know-How and traditional skills transform a piece of high-quality fabric into a luxury garment.

Each artisan has been selected for a specific craft: spinning, dyeing, weaving and knitting.

IN THE PRESS

“A new brand respectful of the environment; the collection, timeless and luxurious, reflects a vision whilst remaining both ethical and luxurious….. it is with heart and soul that Arnaud and Charlotte left their jobs working for faceless multinationals to take a once in a lifetime trip to Patagonia and find their dream” - MARIE CLAIRE

“…. their luxury accessories are made from Guanaco fibre, a naturally occurring yarn, both soft and warm ; one of the finest wools in the world….. exceptional products.” Patricia Parquet - COSY MOUNTAIN

“PÜLÜ... is a wonder in softness and lightness.” - MARIE CLAIRE Rhone Alpes

“A french couple, Charlotte and Arnaud Rebuffat, discovered whilst traveling the Guanaco…. The couple have the wool woven in small, Italian workshops.” BILAN Luxe

“The material was found (Guanaco wool); an encounter with an Argentinian styliste, ethical and ecological and working uniquely with natural fibres helped to finalise a project that was a long time in the making”. Isabelle Davier - LE DAUPHINE