WILDA WILDA is a healthy, vegan, colorful and respectful makeup brand made in Spain by and for powerful women. We believe in makeup as a weapon of expression: because it's your face and it's your identity (and playing with it is fun); because it's your beauty (and you're the boss); because we're sick to death of being "fixed". We are wild. We are free.

COLOR TRIBE is our launch product: the line of lipsticks in intense shades and with healthy ingredients that we always dreamed of. Formulated with over 90% natural ingredients, active vegan and organic botanicals that you'll want to eat (apricot, grape and olive oil; shea, mango and cocoa butters; açai, mallow and Mediterranean seaweed extracts); #nasties-free (no "pitch"; no talc and no fragrances) and full of POWAH (4 hyper-pigmented and intense long-lasting shades). It's time to mark your territory: join the tribe!

COLOR TRIBE: Your tribe of healthy, vegan and colourful lipsticks. WILDA

#NONASTIES:

MADE WITH NATURAL INGREDIENTS AND SUPERFOODS THAT YOU'LL WANT TO EAT

Did you know that you eat up to 80% of your lipstick? (about 3 kg per year!).

And most of the lipsticks you use, carry a large percentage of petroleum-based ingredients that can (and often do) contain toxic impurities? WILDA's lipsticks are formulated with healthy ingredients, active botanicals and superfoods like açai, many of which are organically sourced. They're good to eat: literally!